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Consumer behaviour
India
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2005
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Attitudinal Loyalty and Behavioural Loyalty
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Vision : the journal of business perspective
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep
;
Bala, Madhu
- In:
Vision : the journal of business perspective
14
(
2010
)
1/2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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