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The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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Mitigating the negative effects of service failure through customer identification
Song, Jiaqi; Huang, Jiexian; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 4, pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
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Framing of differences : visual product frames reduce consumer choice deferrals
Jia, Yanli; Ouyang, Jun; Dong, John Qi; Jiang, Yuwei - In: Journal of marketing 89 (2025) 2, pp. 163-180
Persistent link: https://www.econbiz.de/10015374236
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Stick to my guns : the impact of crowding on consumers' responsiveness to sale promotions
Fan, Linying; Huang, Zhongqiang Tak; Chu, Xing-Yu; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 914-933
Persistent link: https://www.econbiz.de/10015048015
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Loose = fun? : how interstitial space in brand logos affects product perception
Esther Liu, Qianqian; He, Dongjin; Jiang, Yuwei - In: Journal of business research : JBR 192 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015422090
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The unique consequences of feeling lucky : implications for consumer behavior
Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003860495
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Show me the honey! : effects of social exclusion on financial risk-taking
Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 122-135
Persistent link: https://www.econbiz.de/10009777319
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747