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AI-human hybrids for marketing research : leveraging large language models (LLMs) as collaborators

Arora, Neeraj; Chakraborty, Ishita; Nishimura, Yohei - 2025

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Collaborating with generative ai in consumer culture research

Epp, Amber M.; Humphreys, Ashlee - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 32-48

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Accounting for discrepancies between online and offline product evaluations

Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science 38 (2019) 1, pp. 88-106

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Comparing unsupervised probabilistic machine learning methods for market basket analysis

Hruschka, Harald - In: Review of managerial science : RMS 15 (2021) 2, pp. 497-527

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Interdependences of products in market baskets : comparing the conditional restricted Boltzmann machine to the multivariate logit model

Hruschka, Harald - In: Review of marketing science 19 (2021) 1, pp. 33-51

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Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145

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Nonparametric modeling of buying behavior in fast moving consumer goods markets

Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001

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FIT for PURPOSE? A Consumer Look into Qualitative Research Models

Welsman, Sandra J. - 2011

, Phenomenology, Grounded Theory, Ethnography, Case Study); Further 'genres of research' (Phenomenography, Hermeneutics, Action …Scope: Qualitative research in worldly action; Towards paradigm and procedure; Five traditions-of-inquiry (Biography … Research, Delphi); Looking laterally at qualitative, quantitative, empirical distinctions. Posted on websites from 2006.Context …

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Insights into qualitative variables assessment in marketing research

Ţimiraş, Laura Catalina - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 236-240

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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles

Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10011646908