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Which food delivery platforms are winning the restaurant food delivery wars? : analysis from a consumer perspective
Tsai, Pei-Hsuan; Hsiao, Wei-Hung; Chen, Chih-Jou - In: International journal of consumer studies 47 (2023) 1, pp. 155-176
Persistent link: https://www.econbiz.de/10014246605
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How informational-based readiness and social influence affect usage intentions of self-service stores through different routes : an elaboration likelihood model perspective
Chen, Chih-Jou; Tsai, Pei-Hsuan; Tang, Jia-Wei - In: Asia Pacific business review 28 (2022) 3, pp. 380-409
Persistent link: https://www.econbiz.de/10013358757
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Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
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Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services
Tsai, Pei-Hsuan - In: Journal of retailing and consumer services 77 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014462363
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The role of customer participation for enhancing repurchase intention
Chen, Chih-Cheng Volvic; Chen, Chih-Jou - In: Management decision : MD 55 (2017) 3, pp. 547-562
Persistent link: https://www.econbiz.de/10011704289
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Consumers' switching intention towards E-commerce platforms' store-to-store pickup services : the application of the extended PPM model
Tsai, Pei-Hsuan; Tang, Jia-wei - In: Journal of retailing and consumer services 75 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014373374
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Key factors influencing mass willingness to use CESPs under green concept : ECOCO smart recyclers as a case study
Tsai, Pei-Hsuan; Kao, Ya-Ling; Tang, Jia-Wei - In: Technological forecasting & social change : an … 195 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014478832
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Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
Tsai, Pei-Hsuan; Tang, Jia-Wei; Ou, Mei-Ling - In: Journal of retailing and consumer services 81 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015117894
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A study of consumer's online buying intention on tourism products from the perspective of perceived value and promotional strategies
Li, Wei-Chin; Chang, Kuei-Feng; Chen, Chen-Ju - In: International journal of business 28 (2023) 4, pp. 13-32
Persistent link: https://www.econbiz.de/10014468970