A fundamental issue faced by experience providers – ranging from retailing to cultural institutions – is to display a collection of items for physical or digital interactions. The arrangement of the exhibits in different locations, which we call the layout, affects the visitors’ choices...

We introduce the click-based MNL choice model, a novel framework for capturing customer purchasing decisions in e-commerce settings. We augment the classical Multinomial Logit choice model with the assumption that customers only consider the items they have clicked on before they proceed to...

We study the dynamic assortment planning problem under the widely-utilized Multinomial Logit choice model (MNL). In this single-period assortment optimization and inventory management problem, the retailer jointly decides on an assortment, i.e., a subset of products to be offered, as well as on...

Consider-then-choose models, borne out by empirical literature in marketing and psychology, explain that customers choose among alternatives in two phases, by first screening products to decide which alternatives to consider, before then ranking them. In this paper, we develop a dynamic...