Anyasor, Marcus Okwuchukwu - 2022
household products/services - children schooling, sitting room sofa, television, refrigerator, car/motor-cycle and land property … results indicated: (1) in need recognition stage of household purchase decision, sitting room sofa, television, car … almost all the products was husband-dominant, Anambra State of Nigeria was concluded a patriarchal – husband-dominant society …