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Consumer behaviour
Elderly people
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Ältere Menschen
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Social marketing
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Aging consumer
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Preventive care
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Service interactions
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Social Marketing
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Successful aging
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Transmission intergénérationnelle
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Well-being
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elderly
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Ageing process
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Cigarette industry
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Color
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Comparison
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Dependence
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Dienstleistung
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Dienstleistungsqualität
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Elderly
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Electricity
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Guillemot, Samuel
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Dyen, Margot
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Tamaro, Annick
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Gourmelen, Andréa
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Malas, Ziad
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European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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The journal of services marketing
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ECONIS (ZBW)
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Attitudes towards dependence and consumption : a process rooted in past experience
Dyen, Margot
;
Guillemot, Samuel
;
Tamaro, Annick
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 993-1013
Persistent link: https://www.econbiz.de/10013362115
Saved in:
2
Fostering healthy ageing through understanding food coping strategies
Dyen, Margot
;
Gourmelen, Andréa
;
Guillemot, Samuel
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2572-2591
Persistent link: https://www.econbiz.de/10014448561
Saved in:
3
Service interactions and subjective well-being in later life
Plaud, Cécile
;
Guillemot, Samuel
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011406390
Saved in:
4
Legacy writing and the consumption of biographic services
Guillemot, Samuel
;
Urien, Bertrand
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 971-981
Persistent link: https://www.econbiz.de/10011602986
Saved in:
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