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Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times

Millet, Kobe; Lamey, Lien; Van den Bergh, Bram - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 275-284

Persistent link: https://www.econbiz.de/10009507155

Embodied myopia

Van den Bergh, Bram; Schmitt, Julien; Warlop, Luk - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1033-1044

Persistent link: https://www.econbiz.de/10010217428

Partner selection in brand alliances : an empirical investigation of the drivers of brand fit

Lans, Ralf van der; Van den Bergh, Bram; Dieleman, Evelien - In: Marketing science 33 (2014) 4, pp. 551-566

Persistent link: https://www.econbiz.de/10010402541

Naturally designed for masculinity vs. femininity? : prenatal testosterone predicts male consumers' choices of gender-imaged products

Aspara, Jaakko; Van den Bergh, Bram - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 117-122

Persistent link: https://www.econbiz.de/10010370696

Altering speed of locomotion

Van den Bergh, Bram; Heuvinck, Nico; Schellekens, Gaby A. C. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 407-428

Persistent link: https://www.econbiz.de/10011584243

Do versus don't : the impact of framing on goal-level setting

Tuk, Mirjam Alexandra; Prokopec, Sonja; Van den Bergh, Bram - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 1003-1024

Persistent link: https://www.econbiz.de/10012504030

How sampling high- and low-quality products affects enjoyment

Stuppy, Anika; Van den Bergh, Bram - In: Psychology & marketing 39 (2022) 4, pp. 726-740

Persistent link: https://www.econbiz.de/10013165431

Digit Ratio (2d : 4d) Moderates the Impact of Sexual Cues on Men's Decisions in Ultimatum Games

Van den Bergh, Bram; Dewitte, Siegfried - 2006

Three experimental studies demonstrate that 'sex-related cues' impact human decision making in ultimatum games. In the ultimatum game, two individuals divide a sum of money. The proposer offers a portion of the money to the other player, the responder. If the responder accepts the offer, the...

Persistent link: https://www.econbiz.de/10014054656

The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction

Lim, Sarah; Van Osselaer, Stijn M. J.; Goodman, Joseph K.; … - In: Journal of retailing 100 (2024) 2, pp. 316-329

Persistent link: https://www.econbiz.de/10015065226

When and why consumers react negatively to brand acquisitions : a values authenticity account

Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 87 (2023) 4, pp. 601-617

Persistent link: https://www.econbiz.de/10014325387