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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
31
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
12
Profisport
12
Arbeitsgruppe
11
Social network
11
Soziales Netzwerk
11
Team
11
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Brand management
9
Markenführung
9
Social Web
9
Social web
9
Business network
6
Unternehmensnetzwerk
6
Athletes
5
Football
5
Fußball
5
Social psychology
5
Sozialpsychologie
5
Sportler
5
network theory
5
Advertising effects
4
Brand image
4
Cognition
4
Kognition
4
Markenimage
4
Network
4
Netzwerk
4
Social relations
4
Soziale Beziehungen
4
Sport organization
4
Sportorganisation
4
USA
4
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28
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Article
31
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Article in journal
31
Aufsatz in Zeitschrift
31
Language
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English
31
Author
All
Chang, Yonghwan
16
Katz, Matthew
15
Ko, Yong Jae
9
Delia, Elizabeth B.
6
Mansfield, Aaron C.
5
Heere, Bob
4
Jang, Wonseok
4
Melton, E. Nicole
4
Asada, Akira
2
Inoue, Yuhei
2
Kim, Daehwan
2
Kwak, Dae Hee
2
Agha, Nola
1
Armstrong, Cole G.
1
Baker, Bradley J.
1
Baker, Thomas A., III.
1
Carlson, Brad D.
1
Cocieru, Ovidiu C.
1
Du, Hui
1
Herbst, Frikkie
1
Huber, Blaine R.
1
Isard, Risa F.
1
Jang, Wonseok Eric
1
Kihl, Lisa A.
1
Lee, Joon Sung
1
Lee, Taehoon
1
Leite, Walter
1
Morris, Jon D.
1
Park, Chanmin
1
Pradhan, Sean
1
Reifurth, Katherine R. N.
1
Sagas, Michael
1
Schull, Vicki
1
Spengler, John O.
1
Tyler, B. David
1
Wann, Daniel
1
Wann, Daniel L.
1
Ward, Rose Marie
1
Warren, Clinton
1
Yilmaz, Semih
1
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Journal of sport management : the official journal of the North American Society of Sport Management
11
Sport management review
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European Sport management quarterly : ESMQ
2
International journal of hospitality management
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
Sport, Business and Management : an international journal ; SBM
1
The journal of services marketing
1
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ECONIS (ZBW)
31
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1
Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences
Chang, Yonghwan
;
Warren, Clinton
;
Lee, Taehoon
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10014519152
Saved in:
2
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Saved in:
3
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
4
Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives
Chang, Yonghwan
;
Inoue, Yuhei
- In:
Sport management review
24
(
2021
)
4
,
pp. 594-619
Persistent link: https://www.econbiz.de/10013327265
Saved in:
5
Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Morris, Jon D.
; …
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
Saved in:
6
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
7
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
8
Consumers' perceived post purchase risk in luxury services
Chang, Yonghwan
;
Ko, Yong Jae
- In:
International journal of hospitality management
61
(
2017
),
pp. 94-106
Persistent link: https://www.econbiz.de/10011646133
Saved in:
9
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
10
A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
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