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~subject:"Consumer behaviour"
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Consumer behaviour
Sportmarketing
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Richelieu, André
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Giroux, Marilyn
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Korai, Bernard
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Pons, Frank
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Webb, Andrew
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International journal of business and globalisation : IJBG
1
International journal of sport management and marketing : IJSMM
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
2
The consumption experience of Tim Hortons' coffee fans
Richelieu, André
;
Korai, Bernard
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10010389563
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3
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
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