Narrow search
Showing 1 - 10 of 65
Cover Image
Consumers' motivation to purchase second-hand clothing : a multimethod investigation anchored on belief elicitation and theory of planned behavior
Koay, Kian Yeik; Lim, Weng Marc; Khoo, Kim Leng; … - In: The journal of product & brand management 33 (2024) 5, pp. 502-515
Persistent link: https://www.econbiz.de/10015165156
Cover Image
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Koay, Kian Yeik - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Cover Image
Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
Cover Image
An insight into the attributes influencing the acceptance on internet banking : the consumers' perspective
Poon, Wai Ching; Yong, Gun-Fie David; Lam, Woon-har P. - In: International journal of services and standards 5 (2009) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10003806448
Cover Image
Is there a CSI-leverage nexus?
Ali Ahmed, Huson Joher; Azad, A. S. M. Sohel; Poon, Wai … - In: International review of financial analysis 89 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014467053
Cover Image
Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Cover Image
Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc - In: Industrial marketing management : the international … 65 (2017), pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Cover Image
Inside the sustainable consumption theoretical toolbox : critical concepts for sustainability, consumption, and marketing
Lim, Weng Marc - In: Journal of business research : JBR 78 (2017), pp. 69-80
Persistent link: https://www.econbiz.de/10011736231
Cover Image
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Lim, Weng Marc - In: Journal of strategic marketing 25 (2017) 7, pp. 547-566
Persistent link: https://www.econbiz.de/10011855068
Cover Image
An equity theory perspective of online group buying
Lim, Weng Marc - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238309