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Humanizing cancer : the role of anthropomorphism and perceived efficacy in melanoma prevention
Wang, Tianjiao; Pavelko, Rachelle; Ford, Heather; … - In: Health marketing quarterly 41 (2024) 4, pp. 476-497
Persistent link: https://www.econbiz.de/10015194095
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Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan; Wang, Tianjiao - In: Journal of business research : JBR 148 (2022), pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
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Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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An empirical study of customers’ perceptions of security and trust in e-payment systems
Kim, Changsu; Wang, Tao - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 84-95
Persistent link: https://www.econbiz.de/10008933162
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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An extended Bass Model on consumer quantity of B2C commerce platforms
Li, Xiaoyu; Yuan, Jiahong; Shi, Yan; Wang, Tianteng; … - In: Electronic commerce research 20 (2020) 3, pp. 609-628
Persistent link: https://www.econbiz.de/10012287521
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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So curious that I want to buy it : the positive effect of queue wait on consumers' purchase intentions
Wang, Tingting; Liang, Shuyu; Sun, Yixia - In: Journal of consumer behaviour 22 (2023) 4, pp. 848-866
Persistent link: https://www.econbiz.de/10014326265