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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie; Gil Saura, Irene; … - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
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Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - In: Cuadernos de administración : quarterly publication of … 36 (2020) 67, pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
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From overt to covert : exploring discrimination against homosexual consumers in retail stores
Rosenbaum, Mark; Ramirez, Germán Contreras; Kim, Kawon … - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012434350
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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Shoppers' neural responses to the mere social presence of others : insights from an enclosed mall
Rosenbaum, Mark; Contreras Ramirez, Germán; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10012590018
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The benefits and pitfalls of contemporary pop-up shops
Rosenbaum, Mark; Edwards, Karen; Contreras Ramirez, Germán - In: Business horizons 64 (2021) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10012494570
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Green marketing programs as strategic initiatives in hospitality
Rosenbaum, Mark; Wong, IpKin Anthony - In: The journal of services marketing 29 (2015) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10011343393
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Re-placing place in marketing : a resource-exchange place perspective
Rosenbaum, Mark; Kelleher, Carol; Friman, Margareta; … - In: Journal of business research : JBR 79 (2017), pp. 281-289
Persistent link: https://www.econbiz.de/10011745378
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Understanding vulnerable, stigmatized, and marginalized consumers in service settings
Rosenbaum, Mark (ed.); Seger-Guttmann, Tali (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011742608