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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
106
Relationship marketing
106
Supply chain
80
Lieferkette
77
India
76
Konsumentenverhalten
75
Indien
73
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English
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Kumar, V.
45
Kumar, Vikas
30
Rajan, Bharath
6
Shah, Denish
6
Kaushik, Arun Kumar
5
Bhagwat, Yashoda
3
Kaushal, Vikrant
3
Kim, Kihyun Hannah
3
Pansari, Anita
3
Paulich, Brianna JeeWon
3
Petersen, J. Andrew
3
Reinartz, Werner J.
3
Sharma, Amalesh
3
Venkatesan, Rajkumar
3
Ayodeji, Ogunmola Gabriel
2
Fatma, Mobin
2
Garza-Reyes, Jose Arturo
2
Gupta, Shaphali
2
Harmeling, Colleen M.
2
Khan, Imran
2
Kumar, Anil
2
Mittal, Saurabh
2
Mohr, Iris
2
Ogunmola, Gabriel
2
Palmatier, Robert W.
2
Salunkhe, Uday
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Umashankar, Nita
2
Zhao, Yi
2
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1
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Borah, Sourav Bikash
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Bossle, Marilia Bonzanini
1
Chang, Yaping
1
Chen, Jialie
1
Chen, Mu-Chen
1
Chen, Sylia
1
D'Souza, Darryl
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Dalla Pozza, Ilaria
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Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
International journal of business innovation and research : IJBIR
2
Journal of international marketing
2
Marketing intelligence & planning
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SpringerLink / Bücher
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Benchmarking : an international journal
1
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California management review
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1
European business review
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management : IJSOM
1
International marketing ; Vol. V
1
Journal of consumer marketing
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Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
MIT sloan management review
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Marketing-mix strategies - distribution strategy and pricing strategy
1
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1
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1
Springer Texts in Business and Economics
1
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1
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1
Strategic change : SC ; briefings in entrepreneurial finance
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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1
Enablers of post-COVID-19 customer demand resilience : evidence for fast-fashion MSMEs
Fares, Naila
;
Lloret Mauri, Jaime
;
Kumar, Vikas
; …
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 2012-2039
Persistent link: https://www.econbiz.de/10014321920
Saved in:
2
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas
- In:
Handbook on cross-cultural marketing
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10013459434
Saved in:
3
Analyzing the implications of organic standardization and certification in alternative food networks : the capability approach
Lima, Felipe Alexandre de
;
Neutzling, Daiane Mülling
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
)
4
,
pp. 1547-1562
Persistent link: https://www.econbiz.de/10014366086
Saved in:
4
A contextual study of the exercise of personal agency by mobile phone use
D'Souza, Darryl
;
Kumar, Vikas
;
Judge, Miriam
;
O'Regan, …
- In:
Strategic change : SC ; briefings in entrepreneurial finance
21
(
2012
)
5/6
,
pp. 285-298
Persistent link: https://www.econbiz.de/10009625552
Saved in:
5
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
6
Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon
;
Kumar, Vikas
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
Saved in:
7
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
8
Responsible stakeholder engagement marketing
Kumar, Vikas
;
Hollebeek, Linda D.
;
Sharma, Amalesh
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
Saved in:
9
Sustainability concerns on consumers' attitude towards short food supply chains : an empirical investigation
Wang, Meng
;
Kumar, Vikas
;
Ruan, Ximing
;
Saad, Mohammed
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
1/2
,
pp. 76-92
Persistent link: https://www.econbiz.de/10013462235
Saved in:
10
Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Duong, Linh Nguyen Khanh
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
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