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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Persistent link: https://www.econbiz.de/10009664307

Product customization via starting solutions

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas - In: Journal of marketing research : JMR 51 (2014) 6, pp. 707-725

Persistent link: https://www.econbiz.de/10010471024

When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products

Hildebrand, Christian; Häubl, Gerald; Hermann, Andreas; … - In: Information systems research : ISR 24 (2013) 1, pp. 14-29

Persistent link: https://www.econbiz.de/10009736934

Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320

Persistent link: https://www.econbiz.de/10011312173

Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products

Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349

Persistent link: https://www.econbiz.de/10011885338

The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries

Lieven, Theo; Hildebrand, Christian - In: International marketing review 33 (2016) 2, pp. 178-195

Persistent link: https://www.econbiz.de/10011518461

Focusing on others before you shop : exposure to Facebook promotes conventional product configurations

Hildebrand, Christian; Schlager, Tobias - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 291-307

Persistent link: https://www.econbiz.de/10012022579

Conversational robo advisors as surrogates of trust : onboarding experience, firm perception, and consumer financial decision making

Hildebrand, Christian; Bergner, Anouk - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 659-676

Persistent link: https://www.econbiz.de/10012587371

Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products

Walter, Maik; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of marketing research 57 (2020) 3, pp. 509-526

Persistent link: https://www.econbiz.de/10012214318

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065

Persistent link: https://www.econbiz.de/10012177831