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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama; Rubin, Dan; Ball, Joan P.; Lamberton, Cait - In: Psychology & marketing 40 (2023) 9, pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
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Identity and the professional millennial woman : a cross-cultural examination
Ball, Joan - In: Review of business : interdisciplinary journal on risk … 36 (2015/16) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011388308
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Choosing the less satisfying option : investigating customers' lender selection decisions
Keiningham, Timothy; Aksoy, Lerzan; Buoye, Alexander; … - In: Review of business : interdisciplinary journal on risk … 37 (2016/2017) 2, pp. 46-57
Persistent link: https://www.econbiz.de/10011741333
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Delight and the grateful customer : beyond joy and surprise
Ball, Joan; Barnes, Donald C. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
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The interplay of customer experience and commitment
Keiningham, Timothy; Ball, Joan; Benoit, Sabine; Bruce, … - In: The journal of services marketing 31 (2017) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10011654644