In this study, we examine how a firm's decision to post on social media affects the propensity of its followers to: (a) purchase its products and (b) unfollow the firm. Using a unique dataset from a large fashion retailer which frequently sends mass non-customized information-only posts on...

Several studies have shown that Consumer-to-consumer (C2C) auctions operate below their revenue and efficiency potential. From a theoretical perspective, most auction researchers agree that dynamic prices should improve the performance of these auctions, but it is still unclear whether dynamic...

The advent of m-commerce has fueled much anticipation of its future possibilities [1, 4]. However, predictions that Internet technologies and wireless communication would greatly benefit both firms and individuals have now come under increasing scrutiny. Uncertain technology standards, the...

This paper examines new forms of collaboration between producers and consumers that are emerging in the digital entertainment space. Taking the case of the video game industry, we show how some firms have opened a portion of their proprietary content for transformation by consumers and allowed...

This paper explores search behavior of online shoppers. Information economics literature suggests that search cost in electronic markets has essentially been reduced to zero as consumers are able to use powerful search tools, free of charge, to easily find and compare product and shopping...

The Internet has become the primary source of information for a large number of consumers. Thus, search engines as the mediators between consumers and online information is an increasingly important topic of research. The present study contributes specifically to the research in consumer search...