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Research on the willingness to use robotaxis based on ride-sharing : targeting Chinese consumers
Yang, Yanlu; Kim, Yeong-Gil; Lee, Ki-Dong - In: Journal of international trade & commerce 19 (2023) 1, pp. 247-263
Persistent link: https://www.econbiz.de/10015211440
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Research on the influence of experiential marketing of kids cafe on consumers' purchase behavior
Kim, Yeong-Gil - In: Journal of international trade & commerce 19 (2023) 3, pp. 21-36
Persistent link: https://www.econbiz.de/10015211664
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The impact of brand experience on user satisfaction in mobile short video applications
Zheng, Lu; Kim, Yeong-Gil - In: Journal of international trade & commerce 17 (2021) 4, pp. 111-130
Persistent link: https://www.econbiz.de/10013198937