Inconsistency in consumer time preferences has been well-established and used to explain seemingly short-sighted behaviors (e.g., failures of self-control). However, prior research has conflated time-inconsistent preferences (discount rates that vary over time) with present bias (greater...

Calorie labeling, an increasingly common policy intervention, has had mixed effects on consumer food choices. We show that visual salience of the calorie labels, rather than merely information content or format, is the key to reducing calorie. Our findings indicate that effective labeling, more...

Calorie labeling, an increasingly common policy intervention, has had mixed effects on consumer food choices. We show that visual salience of the calorie labels, rather than merely information content or format, is the key to reducing calorie. Our findings indicate that effective labeling, more...

How does the anticipated connectedness between one’s current and future identity help explain impatience in intertemporal preferences? The less consumers are closely connected psychologically to their future selves, the less willing they will be to forgo immediate benefits in order to ensure...

People making decisions for others often do not choose what their recipients want. Prior research has generally explained such preference mismatches as decision makers mispredicting recipients’ satisfaction. We propose a smile-seeking hypothesis as a distinct cause for these mismatches in the...

Consumers' intertemporal preferences have been studied across multiple theoretical and applied areas. This article outlines research showing that the context in which intertemporal preferences are expressed matters, as well as research exploring the mechanisms that account for these effects....

Reference price theories have dominated research into how consumers evaluate prices and make price-based choices. Given the widespread acceptance of reference price theories, it is notable that so little consideration has been given to what happens when the central assumption of these theories...

When are people sensitive to the magnitude of numerical information presented in unfamiliar units, such as a price in a foreign currency or a measurement of an unfamiliar product attribute? We propose that people exhibit deliberational blindness, a failure to consider the meaning of even...