The pandemic, which is also known as Covid-19, is affecting the global economy creating an economic crisis all over the world and the non-essential product categories like the fashion industry have been affected extremely hard. Due to the pandemic, changes in consumers’ purchasing behavior...

This research explored consumer perception towards batik clothing which is a multinational craft that can be easily adapted to the needs of diverse consumers in the context of Sri Lanka. Accordingly, the 7Ps marketing mix model combined with consumer culture theory, consumer ethnocentrism...