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Consumer behaviour
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Hruschka, Harald
19
Viswanathan, Madhu
14
Belk, Russell W.
12
Madlener, Reinhard
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Decker, Reinhold
11
Boztuğ, Yasemin
10
Ozanne, Julie L.
10
DeSarbo, Wayne S.
9
Kamakura, Wagner A.
9
Michelsen, Carl Christian
9
Moutinho, Luiz
9
Tadajewski, Mark
9
Wiedmann, Klaus-Peter
9
Bauer, Hans H.
8
Fischer, Eileen
8
Herrmann, Andreas
8
Holbrook, Morris B.
8
Schwarzkopf, Stefan
8
Steiner, Winfried J.
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Chintagunta, Pradeep K.
7
Davis, Brennan
7
Eisend, Martin
7
Goulding, Christina
7
Hildebrandt, Lutz
7
Homburg, Christian
7
Krishna, Aradhna
7
Moschis, George P.
7
Amir, On
6
Arsel, Zeynep
6
Canniford, Robin
6
Du, Rex Yuxing
6
Fitchett, James
6
Gerpott, Torsten J.
6
Gillingham, Kenneth
6
Hawkins, Del I.
6
Hortaçsu, Ali
6
Jedidi, Kamel
6
Keane, Michael P.
6
Kozinets, Robert V.
6
Lynch, John G.
6
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International Energy Agency
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National Bureau of Economic Research
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Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
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European Marketing Academy
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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National Industrial Conference Board
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Nomos Verlagsgesellschaft
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OECD
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Robert Schuman Centre for Advanced Studies
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Technische Universität Braunschweig
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1
AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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American Council on Consumer Interests
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American Marketing Association / Committee on Marketing Research Standards
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Association for Consumer Research
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Association for Consumer Research (U.S.)
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Avenir Suisse
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Axel Springer AG
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Axel Springer AG / Marketing Anzeigen
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Berliner Wissenschafts-Verlag
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Bertelsmann Stiftung
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost Postdienst
1
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Journal of marketing research : JMR
71
Journal of business research : JBR
61
Qualitative market research : an international journal
40
Journal of marketing management : MM
29
International journal of market research : JMRS ; the journal of the Market Research Society
27
Journal of retailing and consumer services
24
Psychology & marketing
21
Energy economics
20
Marketing letters : a journal of research in marketing
20
International journal of wine business research : IJWBR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
International journal of market research
16
Marketing theory
15
International journal of consumer studies
14
Gabler Edition Wissenschaft
13
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
Marketing : ZFP ; journal of research and management
13
Amfiteatru economic : an economic and business research periodical
12
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
Journal of consumer behaviour : an international research review
12
SpringerLink / Bücher
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Working paper series
11
Consumer goods Europe
10
IEA Renewables Information Statistics
10
International Journal of Energy Economics and Policy : IJEEP
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of public policy & marketing
10
NBER working paper series
10
Technological forecasting & social change : an international journal
10
The marketing review
10
International journal of hospitality management
9
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ECONIS (ZBW)
2,946
Other ZBW resources
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RePEc
2
BASE
1
EconStor
1
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Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover
;
Flint, Daniel J.
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
Saved in:
2
Preferences for green electricity, investment and regulatory incentives
Gerlach, Heiko A.
;
Zheng, Xuemei
- In:
Energy economics
69
(
2018
),
pp. 430-441
Persistent link: https://www.econbiz.de/10011941386
Saved in:
3
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
4
A grounded theory of online shopping flow
Mahnke, Rolf
;
Benlian, Alexander
;
Hess, Thomas
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 54-89
Persistent link: https://www.econbiz.de/10011434015
Saved in:
5
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
Saved in:
6
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
7
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
8
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
9
Exploring visitor experience at a mountain attraction : the Nordkette mountain in Tirol, Austria
Milman, Ady
;
Zehrer, Anita
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011876225
Saved in:
10
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
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