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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Consumer lifestyles and adoption of high-technology products : a case of South Korea
Lee, Hyun-joo; Lim, Heejin; Jolly, Laura D.; Lee, Jieun - In: Journal of international consumer marketing 21 (2009) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003890769
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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The influence of social presence on customer intention to reuse online recommender systems : the roles of personalization and product type
Choi, Jaewon; Lee, Hong Joo; Kim, Yong-cheol - In: International journal of electronic commerce : IJEC 16 (2011/12) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009384790
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The influence of national culture on the attitude towards mobile recommender systems
Choi, Jaewon; Lee, Hong Joo; Sajjad, Farhana; Lee, Habin - In: Technological forecasting & social change : an … 86 (2014), pp. 65-79
Persistent link: https://www.econbiz.de/10010479684
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Examining the effects of personalized app recommender systems on purchase intention a self and social-interaction perspective
Choi, Jaewon; Lee, Hong Joo; Kim, Hee-Woong - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 73-102
Persistent link: https://www.econbiz.de/10011669614
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Efficiency of data breach recovery actions on consumers' trust
Kim, Elena; Choi, Jaewon - In: Journal of international trade & commerce 17 (2021) 6, pp. 51-67
Persistent link: https://www.econbiz.de/10013269920