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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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Superstar effects in a platform-based local market : the role of customer usage of online-to-offline platforms and spatial agglomeration
Chen, Jing; Xing, Wan; Yang, Jing - 2023
Persistent link: https://www.econbiz.de/10014334213
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca; Yang, Jing; Dong, Chuqing; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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Processes underlying social comparison with influencers and subsequent impulsive buying : the roles of social anxiety and social media addiction
Mundel, Juan; Wan, Anan; Yang, Jing - In: Journal of marketing communications 30 (2024) 7, pp. 834-851
Persistent link: https://www.econbiz.de/10015416532
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Decoding emotional (in)congruency : a computational approach toward ad placement on youtube
Wen, Taylor Jing; Chuan, Ching-Hua; Tsai, Wanhsiu Sunny; … - In: Journal of interactive marketing 57 (2022) 3, pp. 421-441
Persistent link: https://www.econbiz.de/10015424210
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Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans
Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746
Persistent link: https://www.econbiz.de/10011387024
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Do review valence and review volume impact consumers' purchase decisions as assumed?
Yang, Jing; Sarathy, Rathindra; Walsh, Stephen M. - In: Nankai business review international 7 (2016) 2, pp. 231-257
Persistent link: https://www.econbiz.de/10011567311
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Exploring service quality model from the perspective of sensory perception
Yang, Jing; Jin, Xiang; Le, Wei; Sheng, Fei - In: Total quality management & business excellence 32 (2021) 14, pp. 1548-1568
Persistent link: https://www.econbiz.de/10012649849