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The consumer experience and the absorbing story

Söderlund, Magnus; Sagfossen, Sofie - In: Nordic journal of business : NJB 64 (2015) 2, pp. 103-118

Persistent link: https://www.econbiz.de/10011503374

Barron, Kai; Fries, Tilman - 2024 - revised

persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …

Persistent link: https://www.econbiz.de/10014532535

Narratives as a persuasion tool in performance appraisals

Soldà, Alice; Villeval, Marie-Claire - 2025

Persistent link: https://www.econbiz.de/10015331146

Effects of narratives, frames, and involvement on health message effectiveness

Vafeiadis, Michail; Shen, Fuyuan - In: Health marketing quarterly 39 (2022) 3, pp. 213-229

Persistent link: https://www.econbiz.de/10013417444

Narrative persuasion

Barron, Kai; Fries, Tilman - 2024

Persistent link: https://www.econbiz.de/10014537296

The effect of advice valence on the perceived credibility of data analytics

Chen, Xiaoling; Hudgins, Ryan; Wright, William F. - In: Journal of management accounting research : JMAR 34 (2022) 2, pp. 97-116

Persistent link: https://www.econbiz.de/10013383155

Consumer insights through retail analytics

Zeba, Farrah; Shaheen, Musarrat - In: Artificial intelligence and machine learning in …, (pp. 15-27). 2022

Persistent link: https://www.econbiz.de/10014382069

Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

Mesquita, José Marcos Carvalho de; Kostelijk, Erik - 2022

"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques...

Persistent link: https://www.econbiz.de/10012583265

Factors affecting consumer purchase behavior in the digital marketing arena in Kolkata, India

Roy, Biswajit; Bag, Sudin - In: Sustainable entrepreneurship, renewable energy-based …, (pp. 143-177). 2021

Persistent link: https://www.econbiz.de/10012504062

Experiential retailing leveraged by data analytics

Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10012508247