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Accounting for discrepancies between online and offline product evaluations

Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science 38 (2019) 1, pp. 88-106

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On the consumer problem under an informational externality

Santugini, Marc - In: Economic theory bulletin 8 (2020) 1, pp. 149-161

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Confusing context with character : correspondence bias in economic interactions

Han, Yi; Liu, Yiming; Loewenstein, George - In: Management science : journal of the Institute for … 69 (2023) 2, pp. 1070-1091

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Optimal price targeting

Smith, Adam N.; Seiler, Stephan; Aggarwal, Ishant - 2021

We examine the proﬁtability of personalized pricing policies that are derived using diﬀerent speciﬁcations of demand in a typical retail setting with consumer-level panel data. We generate pricing policies from a variety of models, including Bayesian hierarchical choice models, regularized...

Persistent link: https://www.econbiz.de/10012692296

Optimal price targeting

Smith, Adam; Seiler, Stephan; Aggarwal, Ishant - 2021

Persistent link: https://www.econbiz.de/10012506922

Optimal price targeting

Smith, Adam N.; Seiler, Stephan; Aggarwal, Ishant - In: Marketing science 42 (2023) 3, pp. 476-499

Persistent link: https://www.econbiz.de/10014317409

Examining the impact of keyword ambiguity on search advertising performance : a topic model approach

Gong, Jing; Abhisek, Vibhanshu; Li, Beibei - In: Management information systems : mis quarterly 42 (2018) 3, pp. 805-829

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Optimising online review inspired product attribute classification using the self-learning particle swarm-based Bayesian learning approach

Maiyar, Lohithaksha M.; Cho, SangJe; Tiwari, Manoj Kumar; … - In: International journal of production research 57 (2019) 10, pp. 3099-3120

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Letting logos speak : leveraging multiview representation learning for data-driven branding and logo design

Dew, Ryan; Ansari, Asim; Toubia, Olivier - In: Marketing science 41 (2022) 2, pp. 401-425

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Hybrid time centric recommendation model for e-commerce applications using behavioral traits of user

Sreenivasa, B. R.; Nirmala, C. R. - In: Information technology and management 24 (2023) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10014252071