Leveraging large-scale data sources to employ personalized dynamic pricing has been a prominent practice in the retail industry. Intuitively, from a marketing and operations perspective, this pricing strategy should lead to more revenue and sales; however, its impact on customer churn has not...

Social media platforms for healthcare services are changing how patients choose physicians. The digitization of healthcare reviews has been providing additional information to patients when choosing their physicians. On the other hand, the growing online information introduces more uncertainty...

Rapid development of financial technologies has brought about novel mobile payments for consumers. In this study, we seek to investigate the impact of mobile payment adoption on consumer consumption behaviors, and the interrelationships between mobile payment and other existing payment methods....

Sponsored search is the mechanism whereby where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results. Based on prior literature, we draw an analogy between these markets and financial markets. We use the analogy as well as the key...

A unique aspect of sponsored search advertising is that it allows firms to track what products consumers initially search for and what products they eventually buy after visiting their website – something that is typically hard to acquire in physical world settings. Based on a unique dataset...