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Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal; Yuan, Jingbo; Akhtar, Nadeem; Ashfaq, Muhammad - In: The journal of business & industrial marketing 39 (2024) 2, pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Buyer-seller interaction dynamics : a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms
Yuan, Jingbo; Ahmad, Bilal; Yang, Zhilin; Ye, Qing - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 608-629
Persistent link: https://www.econbiz.de/10015416718
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695