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Longing for the past and embracing the new : does nostalgia increase new product adoption?

Zhou, Kun; Ye, Xiaoyin; Ye, Jun - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 477-498

Persistent link: https://www.econbiz.de/10012793460

Is cash perceived as more valuable than digital money? : the mediating effect of psychological ownership and psychological distance

Zhou, Kun; Ye, Jun; Liu, Xiao-xiao - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 55-68

Persistent link: https://www.econbiz.de/10014265949

Are fair weather fans affected by weather? : rainfall, habit formation, and live game attendance

Ge, Qi; Humphreys, Brad R.; Zhou, Kun - In: Journal of sports economics 21 (2020) 3, pp. 304-322

Persistent link: https://www.econbiz.de/10012181914

Positive and negative affect in loss aversion : additive or subtractive logic?

Tang, Hui; Liang, Zhe; Zhou, Kun; Huang, Gui-Hai; Rao, … - In: Journal of behavioral decision making 29 (2016) 4, pp. 381-391

Persistent link: https://www.econbiz.de/10011625926

Are fair weather fans affected by weather? : rainfall, habit formation and live game attendance

Ge, Qi; Humphreys, Brad R.; Zhou, Kun - 2017

Persistent link: https://www.econbiz.de/10011764320

Are Fair Weather Fans Affected by Weather? Rainfall, Habit Formation and Live Game Attendance

Ge, Qi - 2017

We analyze habit formation in sports attendance utilizing rainfall as an unexpected, transitory shock to attendance costs. Using attendance data from Major League Baseball (MLB) and NOAA weather data, we analyze the impact of variation in game day weather conditions on current and future MLB...

Persistent link: https://www.econbiz.de/10012950303

When consumers prefer visual blessing frame design on gift packaging : the role of interpersonal distance

Ouyang, Jun; Zhou, Kun - In: Journal of consumer behaviour 23 (2024) 6, pp. 2753-2766

Persistent link: https://www.econbiz.de/10015116760

The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context

Ye, Jun; Dong, Beibei; Lee, Ju-Yeon - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 551-564

Persistent link: https://www.econbiz.de/10011780865

The effect of the synchrony experience on product evaluation

Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258

Persistent link: https://www.econbiz.de/10012175311

Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities

Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012060037