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Factors Influencing the Use of E-Commerce in the Agri-Food Sector : An Analysis of Italian Consumers
Finotto, Vladi; Christine, Mauracher; Procidano, Isabella - 2020
Understanding the determinants of users’ propensity to purchase goods online is urgent for firms in the food industry. The present paper aims at analyzing how socio-demographic traits and characteristics influence consumers’ propensity to buy online. More specifically, the paper aims at...
Persistent link: https://www.econbiz.de/10014102224
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Communities of consumption and Made in Italy
Di Maria, Eleonora; Finotto, Vladi - In: Online communities and open innovation : governance and …, (pp. 65-83). 2011
Persistent link: https://www.econbiz.de/10008860123
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Communities of consumption and made in Italy
Di Maria, Eleonora; Finotto, Vladi - In: Industry and innovation 15 (2008) 2, pp. 179-197
Persistent link: https://www.econbiz.de/10003721222
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Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014
Persistent link: https://www.econbiz.de/10012016699