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Calming the customers by AI : investigating the role of chatbot acting-cute strategies in soothing negative customer emotions

Zhang, Tao; Feng, Chao; Chen, Hui; Xian, Junjie - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2277-2292

Persistent link: https://www.econbiz.de/10013556722

How do US and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?

Steiner, Bodo E.; Yang, Jun - In: International journal of consumer studies 34 (2010) 4, pp. 449-463

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Primary product network size on complementary product sales : moderating effects of customer characteristics

Mai, Enping; Yang, Jun; Chen, Haozhe - In: International journal of retail & distribution management 39 (2011) 11, pp. 851-866

Persistent link: https://www.econbiz.de/10009407663

Did you tell me the truth? : the influence of online community on eWOM

Yang, Jun; Mai, Enping; Ben-Ur, Joseph - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 369-389

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Hedonic consumption in virtual reality

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Network externalities in online video games : an empirical analysis utilizing online product ratings

Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690

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Network Externalities in Online Video Games : An Empirical Analysis Utilizing Online Product Ratings

Liu, Yong; Mai, Enping; Yang, Jun - 2015

Video games have become a major contributor to the US and global economy. This paper studies network externalities in the online video game industry. Even though network externalities are recognized as a major driver of new product diffusion, testing the existence and the impact of network...

Persistent link: https://www.econbiz.de/10014035815

Green branding in fast fashion : examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

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Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services

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Persistent link: https://www.econbiz.de/10011600364

Supply disruption management under consumer panic buying and social learning effects

Zheng, Rui; Shou, Biying; Yang, Jun - In: Omega : the international journal of management science 101 (2021), pp. 1-14

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