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How does influencer marketing build up the engagement between brand and followers?

Minh Thi Hong Le - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 3-25

Persistent link: https://www.econbiz.de/10015066812

The impact of extrinsic motivation on prosumption : digital service brands

Minh Thi Hong Le; Nhi P. P. Nguyen - In: Emerging and evolving business and management issues in …, (pp. 137-158). 2024

Persistent link: https://www.econbiz.de/10015156835

Investigating variables that increase the desire and loyalty to utilize fintech after the COVID-19 lockdown : a new normal behavior

Minh Thi Hong Le - In: The Fintech Disruption : How Financial Innovation Is …, (pp. 267-293). 2023

Persistent link: https://www.econbiz.de/10014231296

Government polices and COVID-19 impact : mediator roles in green wash

Minh Thi Hong Le - In: International journal of product lifecycle management : … 15 (2023) 2, pp. 115-138

Persistent link: https://www.econbiz.de/10015065363

Antecedents influence choosing tourism destination post-COVID-19 : young people case

Minh Thi Hong Le; Dat Phung; Mai Quynh Vu; Phung Diep; … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2241-2256

Persistent link: https://www.econbiz.de/10014446366

Does brand love lead to brand addiction?

Minh Thi Hong Le - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 57-68

Persistent link: https://www.econbiz.de/10014250034

Extending the theory of reasoned action to understand fast fashion by younger consumers

Minh Thi Hong Le - In: International journal of electronic customer … 14 (2023) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10014309495

Fostering product quality and Brand Trust by QR code traceability and customer reviews : the moderating role of brand reputation in Blockchain

Minh Thi Hong Le - In: The journal of high technology management research 35 (2024) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10015063678

Credit card balances and repayment under competing minimum payment regimes

Crack, Timothy Falcon; Roberts, Helen - In: Review of quantitative finance and accounting 45 (2015) 4, pp. 785-801

Persistent link: https://www.econbiz.de/10011532210

Induced Diffusion : Definition, Review and Suggestions for Further Research

Diaz-Rainey, Ivan - 2012

There has been a good deal of work on how policy interventions can encourage the development of new/improved innovations (induced innovation). There are, however, only limited and disparate contributions on how, if at all, policy interventions can encourage the greater use of existing...

Persistent link: https://www.econbiz.de/10014046843