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Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H. - In: Psychology & marketing 29 (2012) 7, pp. 479-487
Persistent link: https://www.econbiz.de/10009565204
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Consumer behaviour in China
Yau, Oliver H. - 1994
Persistent link: https://www.econbiz.de/10013487947
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The moderating effects of situation factors on the relationship between Chinese cultural values and consumers' complaint behavour in the restaurant setting
Cheng, Simone C. L.; Yau, Oliver H. - In: Harmony versus conflict in Asian business : managing in …, (pp. 143-166). 2007
Persistent link: https://www.econbiz.de/10003570116
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Chinese cultural values : their dimensions and marketing implications
Yau, Oliver H. - In: European journal of marketing : EJM 22 (1988) 5, pp. 44-57
Persistent link: https://www.econbiz.de/10015122101
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784
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Influence of Chinese culture values on consumers behavior : a proposed model of gift-purchasing behavior in Hong Kong
Yau, Oliver H. M.; Chan, T. S.; Lau, K. F. - 2000
Persistent link: https://www.econbiz.de/10001559253