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From mundane to socially significant consumption : an analysis of how foodie identity work spurs market formation
Ulver, Sofia - In: Journal of macromarketing 39 (2019) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10012009088
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
Persistent link: https://www.econbiz.de/10015164295
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Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia; Ostberg, Jacob - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
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Masculinising domesticity : an investigation of men's domestic foodwork
Klasson, Marcus; Ulver, Sofia - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1652-1675
Persistent link: https://www.econbiz.de/10011407825
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Masculinising domesticity : an investigation of men's domestic foodwork
Klasson, Marcus; Ulver, Sofia - In: Gendering theory in marketing and consumer research, (pp. 100-123). 2017
Persistent link: https://www.econbiz.de/10011610781
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10012534325