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The embedding forces of network commitment : an examination of the psychological processes linking advice centrality and susceptibility to social influence
Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Organizational behavior and human decision processes : … 148 (2018), pp. 54-69
Persistent link: https://www.econbiz.de/10011928673
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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Culturally contingent electronic word-of-mouth signaling and screening : a comparative study of product reviews in the United States and Japan
Lin, Hsin-Chen; Kalwani, Manohar U. - In: Journal of international marketing 26 (2018) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10011879491