There is a gradual and steady growth observed among consumers all over the world regarding protection of environment and depletion of natural resources, which have led to changes in consumption pattern among them. This has led to the addition of green marketing notion as a third dimension in the...

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

Abstract Staffing decisions typically account for a large portion of a retailer's operational costs. The effectiveness of these decisions has often been analyzed by relating staffing levels to revenues. However, such approach does not explicitly consider the mechanisms by which the staff can...

As an industry that thrives on - rather than succumbs to - adversity, the couture corporate world demands innovation and encourages risks. When combined with successful marketing and savvy business practices, these risks can result in large payoffs, which exist, primarily, due to the nature of...

Using a unique representative panel survey of Vietnamese enterprises in 2020, we find that the pandemic and associated government support package had a heterogenous impact across firms. The government support package, particularly tax cuts and deferrals, helped alleviate short term stress, but...

In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these...

When conceptualizing work performance as requiring self-control, scholars often employ a resource-depletion perspective. However, this perspective neglects the role of self-control motivation and self-regulation strategies. In this diary study, we examine self-control motivation (viz. motivation...

Employee task performance plays a critical role in driving organizational success, and understanding its interaction with employee psychological status is essential for unlocking a workforce's full potential. Psychological ownership has been shown to significantly influence performance outcomes,...