The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...

In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...

Chapter 1: Perspectives on Corporate Responsibility, Sustainability and Markets -- Part I: Markets and Society -- Chapter 2: Consumers’ value systems in the consumption of sustainable groceries: an intercultural study -- Chapter 3: Sustainability and omnichannel strategies in the Italian wine...

One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...