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~subject:"Consumer behaviour"
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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2
Dynamic pricing with "BOGO" promotion in revenue management
Kim, Kyoung-Kuk
;
Lee, Chi-Guhn
;
Park, Sunggyun
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5283-5302
Persistent link: https://www.econbiz.de/10011530205
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Constructing a personalized recommender system for life insurance products with machine-learning techniques
Kong, Hyeongwoo
;
Yun, Wonje
;
Joo, Weonyoung
;
Kim, Ju Hyun
; …
- In:
Intelligent systems in accounting, finance & management
29
(
2022
)
4
,
pp. 242-253
Persistent link: https://www.econbiz.de/10014245474
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