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Consumer behaviour
Konsumentenverhalten
15
Einzelhandel
12
Retail trade
12
Online retailing
11
Online-Handel
11
Beziehungsmarketing
10
Relationship marketing
10
Distribution channel
8
Vertriebsweg
8
Multichannel strategy
6
Multikanalvertrieb
6
E-commerce
5
Electronic Commerce
5
Brand management
4
Markenführung
4
Multichannel retailing
4
Offline loyalty
4
Online loyalty
4
Spain
4
Textile distribution
4
Textilhandel
4
Brand
3
Brand image
3
Confidence
3
Customer retention
3
Customer satisfaction
3
Dynamic capabilities
3
Fashion
3
Firm performance
3
International market entry
3
Internationaler Markteintritt
3
Kundenbindung
3
Kundenzufriedenheit
3
Loyalty
3
Markenartikel
3
Markenimage
3
Mode
3
Retailing
3
Spanien
3
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Undetermined
12
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3
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Article
14
Book / Working Paper
1
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
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2
Conference paper
2
Konferenzbeitrag
2
Language
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English
15
Author
All
Frasquet Deltoro, Marta
14
Mollá Descals, Alejandro
9
Ieva, Marco
4
Miquel-Romero, Maria-Jose
3
Ziliani, Cristina
2
Badenhop, Anna
1
Chimborazo, Luis Edwin
1
Frasquet, Marta
1
Miquel, Maria-José
1
Miquel-Romero, María-José
1
Pascual Marimón, Pilar
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, María-Eugenia
1
Ventre, Iván
1
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Journal of retailing and consumer services
4
International journal of retail & distribution management
2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Economic research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Market : review for marketing theory and practice
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
15
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1
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
2
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
3
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
4
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
5
Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Frasquet Deltoro, Marta
;
Miquel-Romero, Maria-Jose
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648927
Saved in:
6
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Saved in:
7
Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
Saved in:
8
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Saved in:
9
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin
;
Frasquet Deltoro, Marta
;
Mollá …
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
Saved in:
10
Acquiring customers through click-and-collect, price matching, and environmental information
Miquel-Romero, María-José
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-52)
.
2024
Persistent link: https://www.econbiz.de/10015077055
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