In 1999, P&G purchased--through the acquisition of Recovery Engineering in a $265 million deal--PUR Water Filtration System, a point-of-use water filtration system. The PUR water filtration system used a combination of the flocculant iron sulfate, an agent that caused particles suspended in...

This set of cases (see also the A [UVA-E-0172] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...