ChatGPT and Bard (now known as Gemini) are becoming indispensable resources for researchers, academicians and diverse stakeholders within the academic landscape. At the same time, traditional digital tools such as scholarly databases continue to be widely used. Web of Science and Scopus are the...

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic...