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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin; Wang, Ye - In: The journal of brand management : an international journal 23 (2016) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000