Digitalized agriculture methods and other technical improvements are required to be integrated with finance technology (FinTech) as a critical path and through this integration, trade-offs between resource use and profitability may be lessened, supporting the development of sustainable...

India’s financial inclusion has significantly improved during the last several years. In recent years, there has been a rise in the number of Indians who have bank accounts, with this figure believed to be close to 80% at present. Fintech businesses in India are progressively becoming more...

Social media is an integral part of every individual's life where one can share his/her experience, opinions, and feelings with others. The democratization of information through social media has brought significant changes in the purchasing behaviors of consumers. Consumers' connectivity in a...

The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...