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~subject:"Consumer behaviour"
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Consumer behaviour
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International journal of business information systems : IJBIS
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Adopting technological innovations in work organisations : the role of attitude, subjective norm, and procedural fairness
Sullivan, Zhen Z.
;
Holahan, Patricia J.
;
Ma, Jing
- In:
International journal of business information systems : …
40
(
2022
)
3
,
pp. 357-375
Persistent link: https://www.econbiz.de/10013343365
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2
We stand by our brand : consumers' post-food safety crisis purchase intention and moral reasoning
Yu, Heyao
;
Legendre, Tiffany S.
;
Ma, Jing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 79-87
Persistent link: https://www.econbiz.de/10012581565
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3
Variable pricing in restaurant revenue management : a priority mixed bundle strategy
Webb, Timothy
;
Ma, Jing
;
Cheng, Andong
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10014229646
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4
Do happier people like traveling more?
Ma, Jing
;
Tian, Lihui
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
4
,
pp. 719-733
Persistent link: https://www.econbiz.de/10015421704
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5
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
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