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Consumer behaviour
Konsumentenverhalten
29
Luxury goods
20
Luxusgüter
19
Brand management
18
Markenführung
17
Brand image
16
Markenimage
16
Brand
15
Markenartikel
15
Luxury
6
Marketing
6
Relationship marketing
6
Beziehungsmarketing
5
France
5
Frankreich
5
Rarity
5
Advertising effects
4
Comparison
4
Emotion
4
Vergleich
4
Werbewirkung
4
Brand loyalty
3
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Markentreue
3
Partial least squares
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Album on line
2
Brand attitude
2
Brand heritage
2
Brand love
2
Celebrity endorsement
2
Celebrity-Werbung
2
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Online availability
All
Undetermined
22
Type of publication
All
Article
28
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
1
Book section
1
Language
All
English
28
French
1
Author
All
Valette-Florence, Pierre
29
Kapferer, Jean-Noël
6
Barnier, Virginie de
4
Ambroise, Laure
2
Chandon, Jean-Louis
2
Cova, Véronique
2
Kessous, Aurélie
2
Laurent, Gilles
2
Pecot, Fabien
2
Albert, Noel
1
Albert, Noël
1
Bouzdine-Chameeva, Tatiana
1
Capeau, Fanny
1
Chanavat, Nicolas
1
Coderre, François
1
Delécolle, Thierry
1
Didi Alaoui, Mohamed
1
Ferrand, Alain
1
Guizani, Haythem
1
Hemonnet-Goujot, Aurélie
1
Kahle, Lynn R.
1
Kapferer, Jean-Noël M.
1
Magnoni, Fanny
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Merunka, Dwight
1
Mourad, Siham
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
1
Pham, Mélanie
1
Sirieix, Lucie
1
Valette-Florence, Rita
1
Vigneron, Franck
1
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Published in...
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Journal of business research : JBR
16
The journal of brand management : an international journal
3
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economies et sociétés : cahiers de l'ISMEA
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
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Source
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ECONIS (ZBW)
29
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1
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
2
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
3
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
9
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
10
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
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