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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Share Economy
7
Sharing economy
7
Beziehungsmarketing
4
Green marketing
4
Investments
4
Relationship marketing
4
Öko-Marketing
4
Collaborative consumption
3
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3
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11
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Gleim, Mark R.
8
Davidson, Alexander
3
Laroche, Michel
3
Johnson, Catherine M.
2
Lawson, Stephanie J.
2
Stevens, Jennifer
2
Stevens, Jennifer L.
2
Ferrell, Linda
1
Ferrell, O. C.
1
Gabler, Colin
1
Habibi, Mohammad Reza
1
Hofacker, Charles F.
1
Hwang, Jiyoung
1
Kettinger, William J.
1
McCullough, Heath
1
Nepomuceno, Marcelo Vinhal
1
Park, Sung-hee "Sunny"
1
Perren, Rebeca
1
Robinson, Stacey G.
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Journal of business research : JBR
3
European journal of marketing
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of service research : JSR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
11
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1
Examining the customer experience in the metaverse retail revolution
Gleim, Mark R.
;
McCullough, Heath
;
Gabler, Colin
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015156886
Saved in:
2
Using an old dog for new tricks : a regulatory focus perspective on consumer acceptance of RFID applications
Smith, Jeffery S.
;
Gleim, Mark R.
;
Robinson, Stacey G.
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10010356875
Saved in:
3
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
4
Freedom from ownership : an exploration of access-based consumption
Lawson, Stephanie J.
;
Gleim, Mark R.
;
Perren, Rebeca
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2615-2623
Persistent link: https://www.econbiz.de/10011506172
Saved in:
5
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
6
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
7
Experience identification : connecting online engagement to offline loyalty
Stevens, Jennifer
;
Gleim, Mark R.
;
Waites, Stacie F.
- In:
The journal of services marketing
38
(
2024
)
8
,
pp. 1012-1029
Persistent link: https://www.econbiz.de/10015114644
Saved in:
8
Platform marketplaces : unifying our understanding of lateral exchange markets
Gleim, Mark R.
;
Stevens, Jennifer
;
Johnson, Catherine M.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013502456
Saved in:
9
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
10
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
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