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Analysis of bundling homogeneous content product in different formats : the case of the online book industry

Chen, Li - In: International journal of information systems and supply … 11 (2018) 4, pp. 63-83

Persistent link: https://www.econbiz.de/10011940172

How the construal of power impacts healthy food preference : the mediating role of self-discipline perception

Jiang, Hongyan; Sun, Yudi; Li, Chen; Xu, Mengmeng - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1970-1990

Persistent link: https://www.econbiz.de/10014430196

The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture

Jiang, Hongyan; Li, Chen; Li, Xiuping; Li, Leida - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1252-1273

Persistent link: https://www.econbiz.de/10012395654

The role of marketing channels in consumers' promotional point redemption decisions

Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: Journal of business research : JBR 125 (2021), pp. 314-323

Persistent link: https://www.econbiz.de/10012494074

Hedonic shopping motivations and obsessive-compulsive buying on the Internet

Ali, Ayaz; Li, Chen; Hussain, Ashfaque; Bakhtawar - In: Global business review 25 (2024) 1, pp. 198-215

Persistent link: https://www.econbiz.de/10014634181

Study on the impact of fresh food e-commerce logistics service quality on customer satisfaction, customer trust, and repurchase intention

Zhou, Huizhuo; Xing, Xiaoyu - In: Journal of international trade & commerce 18 (2022) 5, pp. 19-35

Persistent link: https://www.econbiz.de/10013483278

Dynamic pricing and quick response of a retailer in the presence of strategic consumers : a distributionally robust optimization approach

Qiu, Ruozhen; Sun, Yue; Zhou, Hongcheng; Sun, Minghe - In: European journal of operational research : EJOR 307 (2023) 3, pp. 1270-1298

Persistent link: https://www.econbiz.de/10014282978

A study on the effects of cross-border e-commerce platform brand image on brand trust, brand attitude, and brand loyalty

Zhou, Huizhuo - In: Journal of international trade & commerce 19 (2023) 4, pp. 31-49

Persistent link: https://www.econbiz.de/10015211708

Bayesian Dynamic Pricing with Unknown Customer Willingness-to-Pay and Limited Inventory

Chen, Li - 2019

We consider a dynamic pricing problem in which the seller sells a limited amount of inventory over a short time horizon. The distribution of customer willingness-to-pay is unknown, and the seller learns about the distribution from observing customer purchase decisions. Such a problem arises in...

Persistent link: https://www.econbiz.de/10012903829

What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies

Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221

Persistent link: https://www.econbiz.de/10013493175