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What social characteristics enhance recommender systems? : the effects of network embeddedness and preference heterogeneity
He, Feifei; Sun, Chunhua; Liu, Yezheng - In: Electronic commerce research 23 (2023) 3, pp. 1807-1827
Persistent link: https://www.econbiz.de/10014383127
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Recommending AI based on Quantified Self : investigating the mechanism of consumer acceptance of AI recommendations
Li, Aoxue; Ding, Zhengping; Sun, Chunhua; Liu, Yezheng - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10015191713
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What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ding, Zhengping; … - In: Electronic commerce research 22 (2022) 2, pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
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Online pricing with bundling and coupon discounts
Jiang, Yuanchun; Liu, Yezheng; Wang, Hai; Shang, Jennifer; … - In: International journal of production research 56 (2018) 5, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011872222
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Review-based recommendation under preference uncertainty : an asymmetric deep learning framework
Xiong, Yingqiu; Liu, Yezheng; Qian, Yang; Jiang, Yuanchun; … - In: European journal of operational research : EJOR 316 (2024) 3, pp. 1044-1057
Persistent link: https://www.econbiz.de/10014577746
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Segmenting market structure from multi-channel clickstream data: a novel generative model
Qian, Yang; Jiang, Yuanchun; Du, Yanan; Sun, Jianshan; … - In: Electronic commerce research 20 (2020) 3, pp. 509-533
Persistent link: https://www.econbiz.de/10012287494
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Understanding the relationship between food experiential quality and customer dining satisfaction : a perspective on negative bias
Liu, Yezheng; Song, Yingxin; Sun, Jianshan; Sun, Chunhua; … - In: International journal of hospitality management 87 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012241928
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Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
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Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua; Ye, Chenhui; Li, Changdan; Liu, Yezheng - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 430-445
Persistent link: https://www.econbiz.de/10015062124
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Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Sun, Chunhua; Fang, Yuan; Kong, Meng; Chen, Xiayu; Liu, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209584