The aim of this scoping review was to identify and consolidate existing empirical evidence on consumer behavior research regarding traditional foods in Africa, with a view to contributing to the advancement of further research in the area. More specifically, the study sought to map the extent of...

Purpose – Knowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university....