What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children

1. Types of consumer segmentation -- 2. Personality psychology and consumer segmentation -- 3. Custom-built normative psychographic consumer typologies -- 4. The search for psychology-based predictors of purchase preferences -- 5. Psychological profiles within demographics -- 6. Global consumer...

The British Life and Internet Project was launched in 2002 to explore the way people use the Internet in Britain. It will survey people online throughout each year on a range of topics linked to the use of the Internet. In the first survey that was conducted, just before Christmas 2002,...