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~subject:"Consumer behaviour"
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Consumer behaviour
Deutschland
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Prozessmanagement
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Theory
4
Direct marketing
3
Direktmarketing
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International Financial Reporting Standards
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Productivity
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Produktivität
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Rechnungslegung
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Workflow management system
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Workflow-Management-System
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Benchmarking
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Controlling-Informationssystem
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Copyright collecting societies
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Copyright management
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Data Warehouse
2
Data warehouse
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Data-Warehouse-Konzept
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Dienstleistung
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Dienstleistungsmanagement
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Exploitation of music copyrights
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IFRS
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Industrial services
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Konsumentenverhalten
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Leasing
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Management control system
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Mass customization
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Modularisierung
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Music industry
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Becker, Michael
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Hanley, Michael
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Karjaluoto, Heikki
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Leppäniemi, Matti
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Standing, Craig
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International journal of electronic business
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
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The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
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2
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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